Digicards Predators
update 081012
From the EU comes Predators from Digicards, a combination figure and card collecting series, like a poor man’s Sega Dino Kings. There evidently are a lot of figures around 50 but documentation is hard to find. They are not accurate figures but the range makes them collectable. The Stokesosaurus, Placerias and Euparkeria are uncommon enough to be interesting. The quality is about what I would expect as a gumball premium. This is part of a popular marketing approach for a combination of figures, cards and web sites for gaming and down loads. There are some interesting ideas here for other companies to take a look at as a way of interacting with their customers. There is a real value in companies managing the added content for figure lines to engage customer’s interest and loyalty.